Just a quick word here – we’re moving the newsletters to Wednesday mornings instead of Mondays. Sorry for sending two this week; that won’t happen going forward.
Our reasoning for this has to do with supporting member Kickstarters. Statistically, most Kickstarter campaigns for tabletop games launch on a Tuesday; indeed, we had six member campaigns launch yesterday. For any campaign that launches on a Tuesday and runs for 30 days (the default Kickstarter campaign length), it will end on a Thursday. Therefore, having the newsletter run on Wednesday will allow our members’ Kickstarters to be shared with our audience during both the campaign’s first 48 hours and its last 48 hours, both of which are critical windows. As it stands now, with a Monday newsletter and a Tuesday launch, we don’t get the word out until day 6 of the campaign, when the mid-campaign lull is already beginning.
Again, we apologize for the double newsletter this week, but we’re confident that this change will be worth the minor inconvenience. Thank you all for your patience, and good luck to all of our members whose campaigns are presently live!